Global sports brand, PUMA made its entry into the Bangladesh market with the launch of the brand’s first flagship store. Located in the high streets of Banani Road 11 (house 153/E, road 11, Banani, Dhaka 1213) the store is amongst one of PUMA’s biggest stores in South East Asia. Spread over the 2,200 square feet, the outlet showcases the widest array of the brand’s latest performance and sport-style products.
The store layout, brand and campaign imagery and product display, all has been integrated to provide the consumers with an immersive experience of the Puma brand.
Talking about the launch of their first store in the country, Abhishek Ganguly, Managing Director, PUMA India said, “Bangladesh has a rapidly growing sporting culture and is a strategically important market for us to be in. We are excited to establish our presence in this country, in the heart of it’s capital. This being one of the biggest PUMA stores in South East Asia is a testimony of our commitment to all the professional and aspiring athletes here. We aim to promote the growth of sport in this nation, supported by our unmatched equipment and gear.”